The phone market in India is in the middle of a transition. People are moving from feature phones to smartphones. This means a great opportunity for smartphone makers like Micromax, which were nobody in the old market but have potential to be a major player in the new one.
In fact, Micromax is already a big smartphone company in India, at least in terms of volumes. IDC says that with a share of little over 18%, it is the second biggest company in the Indian smartphone market behind Samsung.